UX/UI

UX/UI

UX/UI

UX/UI

UX/UI

Slowfashion - Web Overhaul

Redesign Slowfashion’s website to enhance user experience, align with their branding, and integrate with their existing mobile app for a eCommerce experience.

Industry

Industry

Industry

UX/UI

UX/UI

UX/UI

Headquarters

Headquarters

Headquarters

Stockholm

Founded

Founded

Founded

2018

Company size

Company size

Company size

20

Challenge

Slowfashion, a sustainable fashion marketplace, needed a complete digital transformation. Their previous website lacked: A clear user journey for buyers and sellers.A sophisticated eCommerce structure to support premium pre-loved fashion and remake designers. Seamless integration with their already developed mobile app. Aesthetic alignment with their Scandinavian-inspired branding and sustainability messaging.

Solution

Workshops & Stakeholder Meetings: Collaborated with the CEO and key stakeholders to: Define business goals and target audience personas. Align on visual branding elements and sustainability messaging. Prioritize UX improvements for a seamless buying/selling experience.

Key Research Findings:

Users found the old website cluttered and confusing. Buyers needed clearer navigation and curated product displays. Sellers required guided processes for listing pre-loved items or applying as remake designers. Metrics on sustainability impact (e.g., water saved per item sold) needed better visibility.

64%

increase in homepage engagement

increase in homepage engagement

increase in homepage engagement

95%

Increase in User Retention

Increase in User Retention

Increase in User Retention

Enhanced

Sustainability Messaging

Sustainability Messaging

Sustainability Messaging

Design Process

Design Process

Design Process

Design Process

Design Process

A Fresh Look: The New Face of Slowfashion

A sleek, user-friendly eCommerce experience designed for sustainable fashion lovers.

A Fresh Look: The New Face of Slowfashion

A sleek, user-friendly eCommerce experience designed for sustainable fashion lovers.

A Fresh Look: The New Face of Slowfashion

A sleek, user-friendly eCommerce experience designed for sustainable fashion lovers.

Before & After

Before & After

Before & After

Before & After

Old Site

We’ll dive deep into your personal goals and long-term vision

  • Cluttered Navigation:

    No clear shopping paths.

  • Poor Buyer/Seller Journeys:

    Confusing selling & buying process.

  • Weak Sustainability Focus:

    No impact metrics.

  • Outdated UI:

    Lacked a premium look.

  • Inefficient Checkout:

    High abandonment rates.

Old Site

We’ll dive deep into your personal goals and long-term vision

  • Cluttered Navigation:

    No clear shopping paths.

  • Poor Buyer/Seller Journeys:

    Confusing selling & buying process.

  • Weak Sustainability Focus:

    No impact metrics.

  • Outdated UI:

    Lacked a premium look.

  • Inefficient Checkout:

    High abandonment rates.

Old Site

We’ll dive deep into your personal goals and long-term vision

  • Cluttered Navigation:

    No clear shopping paths.

  • Poor Buyer/Seller Journeys:

    Confusing selling & buying process.

  • Weak Sustainability Focus:

    No impact metrics.

  • Outdated UI:

    Lacked a premium look.

  • Inefficient Checkout:

    High abandonment rates.

Old Site

We’ll dive deep into your personal goals and long-term vision

  • Cluttered Navigation:

    No clear shopping paths.

  • Poor Buyer/Seller Journeys:

    Confusing selling & buying process.

  • Weak Sustainability Focus:

    No impact metrics.

  • Outdated UI:

    Lacked a premium look.

  • Inefficient Checkout:

    High abandonment rates.

Old Site

We’ll dive deep into your personal goals and long-term vision

  • Cluttered Navigation:

    No clear shopping paths.

  • Poor Buyer/Seller Journeys:

    Confusing selling & buying process.

  • Weak Sustainability Focus:

    No impact metrics.

  • Outdated UI:

    Lacked a premium look.

  • Inefficient Checkout:

    High abandonment rates.

New Site

I'll create mockups that bring your brand to life

  • Luxury Pre-loved & Remake Fashion sections:

    Create low-fidelity wireframes to map out the site’s structure.

  • Simplified Navigation:

    Easy access to key pages.

  • Sustainability Metric:s:

    Live CO2 & water savings counter.

  • Curated Collections:

    Highlighting remake creators.

  • Optimized Checkout:

    25% faster transactions.

New Site

I'll create mockups that bring your brand to life

  • Luxury Pre-loved & Remake Fashion sections:

    Create low-fidelity wireframes to map out the site’s structure.

  • Simplified Navigation:

    Easy access to key pages.

  • Sustainability Metric:s:

    Live CO2 & water savings counter.

  • Curated Collections:

    Highlighting remake creators.

  • Optimized Checkout:

    25% faster transactions.

New Site

I'll create mockups that bring your brand to life

  • Luxury Pre-loved & Remake Fashion sections:

    Create low-fidelity wireframes to map out the site’s structure.

  • Simplified Navigation:

    Easy access to key pages.

  • Sustainability Metric:s:

    Live CO2 & water savings counter.

  • Curated Collections:

    Highlighting remake creators.

  • Optimized Checkout:

    25% faster transactions.

New Site

I'll create mockups that bring your brand to life

  • Luxury Pre-loved & Remake Fashion sections:

    Create low-fidelity wireframes to map out the site’s structure.

  • Simplified Navigation:

    Easy access to key pages.

  • Sustainability Metric:s:

    Live CO2 & water savings counter.

  • Curated Collections:

    Highlighting remake creators.

  • Optimized Checkout:

    25% faster transactions.

New Site

I'll create mockups that bring your brand to life

  • Luxury Pre-loved & Remake Fashion sections:

    Create low-fidelity wireframes to map out the site’s structure.

  • Simplified Navigation:

    Easy access to key pages.

  • Sustainability Metric:s:

    Live CO2 & water savings counter.

  • Curated Collections:

    Highlighting remake creators.

  • Optimized Checkout:

    25% faster transactions.

Before & After

Before & After

Before & After

Before & After

Nest Steps

I'll create mockups that bring your brand to life

  • Post-launch user testing

    to refine UX further.

  • Expand seller tools

    to improve self-service listing options.

  • Optimize SEO & Content Strategy

    to drive organic traffic and brand visibility.

Nest Steps

I'll create mockups that bring your brand to life

  • Post-launch user testing

    to refine UX further.

  • Expand seller tools

    to improve self-service listing options.

  • Optimize SEO & Content Strategy

    to drive organic traffic and brand visibility.

Nest Steps

I'll create mockups that bring your brand to life

  • Post-launch user testing

    to refine UX further.

  • Expand seller tools

    to improve self-service listing options.

  • Optimize SEO & Content Strategy

    to drive organic traffic and brand visibility.

Nest Steps

I'll create mockups that bring your brand to life

  • Post-launch user testing

    to refine UX further.

  • Expand seller tools

    to improve self-service listing options.

  • Optimize SEO & Content Strategy

    to drive organic traffic and brand visibility.

Nest Steps

I'll create mockups that bring your brand to life

  • Post-launch user testing

    to refine UX further.

  • Expand seller tools

    to improve self-service listing options.

  • Optimize SEO & Content Strategy

    to drive organic traffic and brand visibility.

Conclusions

Old Site

Conclusions

Old Site

Old Site

The Slowfashion digital transformation was a holistic overhaul that combined strategy, branding, UX, and technology to redefine sustainable fashion eCommerce. By prioritizing user experience and aligning the design with Scandinavian aesthetics, we created a seamless, visually compelling, and highly functional shopping platform. The new website not only simplifies navigation and enhances usability but also strengthens Slowfashion’s mission by embedding sustainability at its core.

From refined UI design to enhanced buyer and seller journeys, every detail was crafted to drive engagement, boost conversions, and expand market reach. The results speak for themselves—faster transactions, increased engagement, and a more intuitive shopping experience. This transformation sets Slowfashion up for long-term success as a leader in conscious fashion.

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