Hello! I'm Lorena, a product designer focused on creating connections between people and services through thoughtful, research-driven design.
UI/UX and PROTOTYPE
As a digital designer specializing in UI/UX, I craft comprehensive web experiences from brand identity to user interaction. My approach includes creating initial user flows and sketches that bring the user experience to life, enhanced with detailed graphics and interactive motion design.
The design journey extends to developing high-fidelity prototypes that demonstrate the full capability of both app and web designs. My portfolio showcases these projects, emphasizing seamless and engaging user interfaces.
branding and creative
I specialize in elevating brands by crafting aesthetics that are both authentic and eye-catching, effectively engaging the intended audience. My expertise includes conducting thorough brand research, defining clear value propositions, and creating compelling creative content and logos.
digital campaigns
I also specialized in designing social media campaigns, web and display ads, newsletters, and various online marketing materials, both in motion and graphic formats. My goal is to assist in building and maintaining an online presence that drives conversion rates.
Projects
Logofolio
What they say
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Lorena was instrumental in developing design systems and communicating complex technologies. She always went the extra mile to understand requirements, create rapid prototypes, and deliver high-quality deliverables. Her ability to come up with solutions to the most challenging design problems was remarkable. I highly recommend Lorena, and she would be an excellent hire for any team.
Nick Ali - Marketing Director
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Lorena always goes above and beyond the call of duty in whatever she does. This, combined with her keen eye for detail and ability to translate any brief into a stunning visual experience, made her an invaluable asset to our team. She can pick up any task and deliver impressive results: from brand identity to web design, 3D and video editing, and whatever else is needed, Lorena always presents several options and is flexible and quick to adapt to constructive feedback. Was a pleasure working together and any team would be privileged to have her as a member.
Evan Vischi - Product Marketer
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It was a pleasure working collaboratively with Lorena who headed our design works with unparalleled skills and empathy. She is a highly skilled designer with up-to-trends style and visual language. On top of it she is a charming person to work with who’s a great team player. I highly recommended her!
Peter Benei - Chief Marketing Officer