Stockholm based
About me
Lorena Livadaru
Digital Designer, UX-UI
Hej! I’m Lorena Livadaru—a UX/UI Designer who believes bad design is expensive—not just in money, but in wasted attention, frustration, and lost trust. My work is about cutting through the noise, creating clarity, and making digital experiences that actually make sense for real people.
I don’t chase trends. I chase better decisions. My background spans UX, branding, and interactive design, with experience in blockchain, gaming, e-commerce, and AI-driven platforms. I’ve worked on VR applications, immersive storytelling, and sustainability-focused UX, always with the goal of designing products that are not just usable, but inevitable—so intuitive that they feel like they’ve always existed.
I don’t believe in hyper-specialization—not in an industry that shifts daily. Instead, I believe in designers who think beyond job titles, who question everything, and who see technology as a tool, not a crutch. Design is a system, not a screen, and I thrive in spaces where big-picture strategy meets pixel-perfect execution.
Hej! I’m Lorena Livadaru—a UX/UI Designer who believes bad design is expensive—not just in money, but in wasted attention, frustration, and lost trust. My work is about cutting through the noise, creating clarity, and making digital experiences that actually make sense for real people.
I don’t chase trends. I chase better decisions. My background spans UX, branding, and interactive design, with experience in blockchain, gaming, e-commerce, and AI-driven platforms. I’ve worked on VR applications, immersive storytelling, and sustainability-focused UX, always with the goal of designing products that are not just usable, but inevitable—so intuitive that they feel like they’ve always existed.
I don’t believe in hyper-specialization—not in an industry that shifts daily. Instead, I believe in designers who think beyond job titles, who question everything, and who see technology as a tool, not a crutch. Design is a system, not a screen, and I thrive in spaces where big-picture strategy meets pixel-perfect execution.
Now that I’m in Sweden, I’m looking for teams that value real impact over aesthetic theater, strategy over ego, and building something that lasts. If you’re doing work that actually matters, let’s talk.
Now that I’m in Sweden, I’m looking for teams that value real impact over aesthetic theater, strategy over ego, and building something that lasts. If you’re doing work that actually matters, let’s talk.
{02} — Skills
Turning Ideas into Intuitive Experiences
Turning Ideas into Intuitive Experiences
I design seamless, high-performing experiences by combining strategy, design, and front-end execution. I answer key questions about my process, tools, and approach.
How do you collaborate with cross-functional teams to deliver UX solutions?
I work best in fast-paced, collaborative environments where UX aligns with business goals, technical constraints, and user needs. My process ensures seamless communication between product managers, engineers, marketers, and stakeholders: Understanding the Project Scope – I kick off projects by aligning with PMs and stakeholders to define key objectives, success metrics, and user pain points. Managing Work in Agile Sprints – I break down UX tasks into Jira/Asana tickets, prioritizing based on business impact and technical feasibility. Regular Stand-Ups & Design Reviews – I sync with engineering and marketing in weekly stand-ups, ensuring my designs are technically feasible and on-brand. Iterating Based on Feedback – I incorporate data from user testing, stakeholder reviews, and dev feedback, making design improvements quickly and efficiently.
How do you collaborate with cross-functional teams to deliver UX solutions?
I work best in fast-paced, collaborative environments where UX aligns with business goals, technical constraints, and user needs. My process ensures seamless communication between product managers, engineers, marketers, and stakeholders: Understanding the Project Scope – I kick off projects by aligning with PMs and stakeholders to define key objectives, success metrics, and user pain points. Managing Work in Agile Sprints – I break down UX tasks into Jira/Asana tickets, prioritizing based on business impact and technical feasibility. Regular Stand-Ups & Design Reviews – I sync with engineering and marketing in weekly stand-ups, ensuring my designs are technically feasible and on-brand. Iterating Based on Feedback – I incorporate data from user testing, stakeholder reviews, and dev feedback, making design improvements quickly and efficiently.
How do you collaborate with cross-functional teams to deliver UX solutions?
How do you collaborate with cross-functional teams to deliver UX solutions?
I work best in fast-paced, collaborative environments where UX aligns with business goals, technical constraints, and user needs. My process ensures seamless communication between product managers, engineers, marketers, and stakeholders: Understanding the Project Scope – I kick off projects by aligning with PMs and stakeholders to define key objectives, success metrics, and user pain points. Managing Work in Agile Sprints – I break down UX tasks into Jira/Asana tickets, prioritizing based on business impact and technical feasibility. Regular Stand-Ups & Design Reviews – I sync with engineering and marketing in weekly stand-ups, ensuring my designs are technically feasible and on-brand. Iterating Based on Feedback – I incorporate data from user testing, stakeholder reviews, and dev feedback, making design improvements quickly and efficiently.
What tools and processes do you use to streamline UX/UI work in a company setting?
What tools and processes do you use to streamline UX/UI work in a company setting?
What tools and processes do you use to streamline UX/UI work in a company setting?
What tools and processes do you use to streamline UX/UI work in a company setting?
How do you collaborate with developers, product managers, and marketing teams?
How do you collaborate with developers, product managers, and marketing teams?
How do you collaborate with developers, product managers, and marketing teams?
How do you collaborate with developers, product managers, and marketing teams?
How do you collaborate with developers, product managers, and marketing teams?
UX Design
UI Design
Product Design
Design Systems
Workshops
Design Sprint
Interaction Design
Prototyping
Usability Testing
UX Research
Storytelling
Mentoring
Agile & Lean UX
Data-Driven Design & Analytics
UX Writing & Microcopy
{03} — Insights
Insights from Collaborators
Insights from Collaborators
Great design goes beyond visuals—it’s about strategy, precision, and impact. Here’s how my approach has helped teams streamline workflows, enhance engagement, and drive meaningful results.
Great design is strategic
My approach blends design, psychology, and business insight to craft experiences that engage and convert.
Lorena’s ability to translate vision into reality made her an invaluable asset to our team
Evan Veschi
Product Marketer
Lorena’s ability to translate vision into reality made her an invaluable asset to our team
Evan Veschi
Product Marketer
Designing
with
precision
ensuring streamlined collaboration, faster workflows, and impactful results.
Designing
with
precision
ensuring streamlined collaboration, faster workflows, and impactful results.