UX/UI

UX/UI

UX/UI

UX/UI

UX/UI

Omniq - Smart Shopping & Checkout App

OmniQ enhances in-store shopping with seamless, personalized experiences.

Industry

Industry

Industry

UX/UI

UX/UI

UX/UI

Headquarters

Headquarters

Headquarters

Stockholm

Founded

Founded

Founded

2025

Company size

Company size

Company size

A self-initiated project

What is OmniQ?

OmniQ enhances in-store shopping by integrating smart screens, NFC technology, and AI-driven personalization. Customers can scan products, check real-time stock, explore tailored recommendations, and complete purchases without waiting in line. By merging the efficiency of e-commerce with the tactile experience of physical retail, OmniQ creates a seamless, engaging, and data-driven shopping journey.

Business Value

Reducing store walkouts by solving long queues and stock unavailability, ensuring fewer lost sales. Boosting customer satisfaction and retention, with self-service tech increasing loyalty by 85%. Optimizing staff resources by minimizing repetitive tasks, allowing employees to focus on personalized service. Simplifying the shopping experience with real-time product insights, queue management, and digital receipts. Positioning brands as tech-forward and customer-centric, fostering deeper engagement through state-of-the-art retail technology.

OmniQ isn’t just enhancing retail—it’s reshaping it for the future.

85%

Improved Onboarding Process

Improved Onboarding Process

Improved Onboarding Process

25%

Reduced staff resources

Reduced staff resources

Reduced staff resources

84%

Engagement in-store

Engagement in-store

Engagement in-store

Design Process

Laying the Foundation for an Intelligent Retail Experience

The journey began with in-depth market research, user behavior analysis, and competitor benchmarking. Understanding the intersection of physical and digital retail was crucial to identifying pain points and opportunities. Through user interviews, data analysis, and trend forecasting, I shaped a strategic vision that aligns with modern consumer expectations and technological advancements.

Strategy & Research

UX & Architecture

UI & Prototyping

Analysis & Evaluation

Design Process

Laying the Foundation for an Intelligent Retail Experience

The journey began with in-depth market research, user behavior analysis, and competitor benchmarking. Understanding the intersection of physical and digital retail was crucial to identifying pain points and opportunities. Through user interviews, data analysis, and trend forecasting, I shaped a strategic vision that aligns with modern consumer expectations and technological advancements.

Strategy & Research

UX & Architecture

UI & Prototyping

Analysis & Evaluation

Design Process

Laying the Foundation for an Intelligent Retail Experience

The journey began with in-depth market research, user behavior analysis, and competitor benchmarking. Understanding the intersection of physical and digital retail was crucial to identifying pain points and opportunities. Through user interviews, data analysis, and trend forecasting, I shaped a strategic vision that aligns with modern consumer expectations and technological advancements.

Strategy & Research

UX & Architecture

UI & Prototyping

Analysis & Evaluation

Design Process

Laying the Foundation for an Intelligent Retail Experience

The journey began with in-depth market research, user behavior analysis, and competitor benchmarking. Understanding the intersection of physical and digital retail was crucial to identifying pain points and opportunities. Through user interviews, data analysis, and trend forecasting, I shaped a strategic vision that aligns with modern consumer expectations and technological advancements.

Strategy & Research

UX & Architecture

UI & Prototyping

Analysis & Evaluation

Design Process

Laying the Foundation for an Intelligent Retail Experience

The journey began with in-depth market research, user behavior analysis, and competitor benchmarking. Understanding the intersection of physical and digital retail was crucial to identifying pain points and opportunities. Through user interviews, data analysis, and trend forecasting, I shaped a strategic vision that aligns with modern consumer expectations and technological advancements.

Strategy & Research

UX & Architecture

UI & Prototyping

Analysis & Evaluation

Design Iterations & Prototypes

14

Speed to Checkout

40% faster

Data-Driven Decisions

10+ insights

OmniQ's Reach

5+ markets

Beyond E-Commerce Designing OmniQ's Smart Retail experience

OmniQ goes beyond traditional e-commerce by integrating NFC scanning, real-time assistance, and seamless in-store navigation, creating a frictionless shopping journey.

OmniQ goes beyond traditional e-commerce by integrating NFC scanning, real-time assistance, and seamless in-store navigation, creating a frictionless shopping journey.

Omniq Mockups

Feature

Omniq Mockups

Feature

Omniq Mockups

Feature

01

Discover & Explore

The home screen serves as the entry point into the OmniQ shopping experience. Users can browse trending products, explore categories, and get personalized recommendations based on their preferences. A built-in search function and quick access to product scanning streamline the journey, making it easy to find and purchase items efficiently.

02

Scan & Identify Products

By leveraging NFC technology, users can scan product tags or barcodes to instantly access item details. The smart scanning feature eliminates the need to search manually, providing real-time stock availability, pricing, materials, and size options in a seamless and interactive way.

03

Chat with a Store Associate

Need assistance? OmniQ enables direct communication with store staff via an integrated chat feature. Users can request help, ask about sizes, or get stock updates, enhancing the shopping experience without having to search for an associate in-store. The app also allows users to reserve items for pickup.

04

Receive Notifications on Availability

Instead of constantly checking stock manually, users can receive real-time notifications when their desired product arrives in-store or is ready for pickup. Whether it's a reserved fitting room session or an item being restocked, this feature ensures customers stay informed and never miss out.

05

View Product Details & Purchase

Once a product is selected, users can explore in-depth details, including composition, care instructions, size availability, and user reviews. OmniQ helps customers make informed purchase decisions with all relevant product information presented in a clear and intuitive layout.

06

Locate Your Product In-Store

Finding a product has never been easier. OmniQ provides real-time in-store navigation, guiding users to the exact location of their item. Whether it’s at a specific section, shelf, or pickup counter, this feature removes the hassle of searching and improves the overall shopping flow.

Evaluation Method: PLEX Framework

The evaluation of the OmniQ digital experience system extensively utilizes the PLEX (Playful Experience) framework to assess various aspects such as emotions, playfulness, and overall user experience. By employing this framework alongside other criteria, the evaluation provides a comprehensive understanding of how design elements contribute to a pleasurable and engaging shopping experience

Captivation, engagement, exploration, and challenge emerge as key insights from the evaluation. The system's ability to deeply connect users, promote exploration of products, and present challenges that enhance the sense of control contribute significantly to customer satisfaction.

Recommendations include improving the social aspect of the application, addressing challenges in transitioning between regular barcodes and NFC tags, incorporating personalized music, enhancing emotional connections, and expanding into other retail categories. These recommendations aim to refine the system's capabilities and elevate the overall shopping experience for users.

Evaluation Method: PLEX Framework

The evaluation of the OmniQ digital experience system extensively utilizes the PLEX (Playful Experience) framework to assess various aspects such as emotions, playfulness, and overall user experience. By employing this framework alongside other criteria, the evaluation provides a comprehensive understanding of how design elements contribute to a pleasurable and engaging shopping experience

Captivation, engagement, exploration, and challenge emerge as key insights from the evaluation. The system's ability to deeply connect users, promote exploration of products, and present challenges that enhance the sense of control contribute significantly to customer satisfaction.

Recommendations include improving the social aspect of the application, addressing challenges in transitioning between regular barcodes and NFC tags, incorporating personalized music, enhancing emotional connections, and expanding into other retail categories. These recommendations aim to refine the system's capabilities and elevate the overall shopping experience for users.

Evaluation Method: PLEX Framework

The evaluation of the OmniQ digital experience system extensively utilizes the PLEX (Playful Experience) framework to assess various aspects such as emotions, playfulness, and overall user experience. By employing this framework alongside other criteria, the evaluation provides a comprehensive understanding of how design elements contribute to a pleasurable and engaging shopping experience

Captivation, engagement, exploration, and challenge emerge as key insights from the evaluation. The system's ability to deeply connect users, promote exploration of products, and present challenges that enhance the sense of control contribute significantly to customer satisfaction.

Recommendations include improving the social aspect of the application, addressing challenges in transitioning between regular barcodes and NFC tags, incorporating personalized music, enhancing emotional connections, and expanding into other retail categories. These recommendations aim to refine the system's capabilities and elevate the overall shopping experience for users.

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