packaging and brand work for urspack.
Packaging manufacturer with 100% Romanian capital.
The company
With a "green" business model and an eco-friendly approach, Urspack believes in creating sustainable packaging using recycled materials and encouraging the same among others. Their ultimate aim is to establish themselves as a household name and a leader in the recycled food packaging industry.
The product
In Romania, most food and beverage packages you'll find on supermarket shelves are imported. Urspack is trying to change that by manufacturing responsible products locally that keep their country's economy going.
The team
After having a comprehensive conversation with marketing representatives of the Urspack company, we came to an agreement about the direction they need their business to go. From there, together, we began working on the fundamentals of their branding campaign.
We then conducted several detailed interviews with people from leadership and manufacturing in order to get a detailed understanding of what motivates them and why they do what they do.
Getting into the nitty-gritty details allows us to put their brand's content across more effectively by giving potential customers a better idea of how Urspack can help.
We also collaborated with the company's founders to ensure that the voice of the campaign was aligned with their values as well as their goals for the content.
the goal
Their goal was to become a household name that everyone recognizes as a leader in the recycled food packaging industry.
Many of their potential clients did not understand that their packaging was eco-friendly and they wanted their brand to make more of an impact in the industry.
the idea
They wanted a logo that would stand out and be easily recognizable. One that was simple but still conveyed the message of being eco-friendly, and being activists for saving our planet from pollution.
During an intense, three month sprint, we rebranded Urspack from the ground up—strategy, logo, signage, messaging and a crisp, new product design.
the content
In this stage, we established the main visual guidelines for the identity system, which included patterns applicable to all materials whether it is print, digital, or packages. . These patterns, featuring animal symbolism such as black bears, rabbits, and deer, convey a sense of freedom and will be used on products and online communications to create a memorable image for the company.
covid-19 awareness campaign
In light of the pandemic, Urspack has embarked on a communications campaign that seeks to raise COVID-19 awareness and response. We worked on new package design and social media content to encourage people to keep staying at home until COVID-19 restrictions can be lifted.
The campaign also urges them to continue with mask wearing, social distancing and hand washing.