ARKADIA rebranding
Arkadia is a Virtual Reality arena with locations across the world. They offer the most immersive and genuine experience to their clients through state of the art technology following the latest trends of VR industry.
The company
Inowize aimed to increase brand recognition and product visibility in the US market. As their organization grew and their product evolved, their core values became more explicit and succinctly articulated. These values gained traction among interest groups in the attractions niche.
the product
Inowize took a significant step in rebranding their flagship product, VR Quest Arena. Together, we collaborated on the new brand, Arkadia VR Arena. This change represents more than just a name; it signifies Inowize's progress as a company that values the growth and maturity of their audience.
the team
Our team was made up of a project manager, ui/ux designer, backend developer and social media coordinators. I was in charge of logo design and research, crafting social media materials, producing video and image ads plus website design and organization.
the goal
Inowize recognized the importance of showcasing their strengths and delivering the best possible message to their audience. To achieve this, we set a clear goal for their new brand: to create a platform that would enable them to highlight their strengths and communicate their message effectively.
The result of this effort was the development of Arkadia VR Arena, a product that not only reflects Inowize's commitment to innovation and cutting-edge technology but also provides an unparalleled immersive experience to its users. With Arkadia VR Arena, Inowize has successfully positioned itself as a leader in the virtual reality industry, setting the standard for others to follow.
the idea
The idea behind the rebranding was to create an identity that reflects the uniqueness of product and at the same time stays true to the company values it belongs to. A experience that attracts and entertains guests of all ages.
we also focused on creating and inducing a certain feeling, that “good honest fun” vibe. Remember that? It’s the feeling you had playing catch with your family, racing your bike down the street, bowling with your gang. That’s what we strive to bring back.
the content
We created a new brand identity (including brand name and visual identity) and a purpose statement that communicates exactly what Inowize does and why their customers should care.
We also worked on set of experience principles that drive design solutions, brand story logo, typography, website, banner ads, signage, newletters, and so on. The new brand identity is bold, dynamic and fun, while the tagline, "good honest fun!" sets their product apart from their competition.
