OMNIQ's Digital Experience initiative
OmniQ enhances in-store shopping with seamless, personalized experiences. It tackles frustrations like long queues, stock issues, and crowded spaces, improving both customer and retailer satisfaction.
The SOLUTION
OmniQ introduces smart screens in stores, letting customers scan products, access real-time info, get personalized recommendations, and buy without queues. NFC tech enables seamless scanning and mobile integration.
BUSINESS VALUE
Reducing store walkouts due to long queues and out-of-stock items.
Boosting customer satisfaction and retention rates (companies with self-service programs enjoyed 85% greater year-over-year increase in customer retention).
Reducing staff resources needed for basic tasks like checkout and product information.
Simplifying the customer journey and creating a more engaging in-store experience.
Encouraging customers to engage with state-of-the-art technology, positioning the brand as innovative.
The brand
OmniQ aims to eliminate stress from the shopping journey, whether at home or in-store. With a focus on ease and accessibility, OmniQ redefines the essence of shopping, placing emphasis on seamless experiences that empower users to navigate effortlessly through their retail interactions.
Evaluation Method: PLEX Framework
The evaluation of the OmniQ digital experience system extensively utilizes the PLEX (Playful Experience) framework to assess various aspects such as emotions, playfulness, and overall user experience. By employing this framework alongside other criteria, the evaluation provides a comprehensive understanding of how design elements contribute to a pleasurable and engaging shopping experience
Evaluation Method: PLEX Framework
The evaluation of the OmniQ digital experience system extensively utilizes the PLEX (Playful Experience) framework to assess various aspects such as emotions, playfulness, and overall user experience. By employing this framework alongside other criteria, the evaluation provides a comprehensive understanding of how design elements contribute to a pleasurable and engaging shopping experience
Captivation, engagement, exploration, and challenge emerge as key insights from the evaluation. The system's ability to deeply connect users, promote exploration of products, and present challenges that enhance the sense of control contribute significantly to customer satisfaction. However, areas for improvement, including expression, fellowship, sensation, thrill, and sympathy, are also identified, suggesting avenues for refinement.
The evaluation suggests several future research directions to enhance the OmniQ digital experience system further. Recommendations include improving the social aspect of the application, addressing challenges in transitioning between regular barcodes and NFC tags, incorporating personalized music, enhancing emotional connections, and expanding into other retail categories. These recommendations aim to refine the system's capabilities and elevate the overall shopping experience for users, emphasizing the importance of continuous improvement and adaptation to meet evolving user expectations.