ARKADIA rebranding
Arkadia is a Virtual Reality arena with locations across the world. They offer the most immersive and genuine experience to their clients through state of the art technology following the latest trends of VR industry.
the challenge
The company, Inowize, wanted to increase their brand awareness and product visibility in the US market. This transformation was necessary because they have grown as well as their product beyond the initial design. Also, their core values have changed, they are more clear and more concise, and they have developed stronger and wider roots in the attractions community and industry.
Their flagship product, VR Quest Arena, had to go through a major rebranding process.
We worked together on what is now called Arkadia VR Arena. This is much more than a name change for Inowize, it’s a significant step, a choice based on their progress as a company that values how their audience has grown and matured.
Our team consisted of a project manager, ui/ux designer, backend developer and social media coordinators. During this project I was responsible for the logo design and research, social media materials, video and image ads as well as website design and structure.
good honest fun
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the goal
The goal of the new brand was clear: allow Inowize to show-case its strengths and put forth the best message possible through their new product: Arkadia VR Arena.
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the idea
The idea behind the rebranding was to create an identity that reflects the uniqueness of product and at the same time stays true to the company values it belongs to. A experience that attracts and entertains guests of all ages. Besides all the traits stated above, we also focused on creating and inducing a certain feeling, that “good honest fun” vibe. Remember that? It’s the feeling you had playing catch with your family, racing your bike down the street, bowling with your gang. That’s what we strive to bring back.
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the content
We created a new brand identity (including brand name and visual identity) and a purpose statement that communicates exactly what Inowize does and why their customers should care. We also worked on set of experience principles that drive design solutions, brand story logo, typography, website, banner ads, signage, newletters, and so on. The new brand identity is bold, dynamic and fun, while the tagline, "good honest fun!" sets their product apart from their competition.
